If you want to make a campaign that denounces abuses and you just say “stop traffic of human being”, probably your message won’t be effective. If you say “stop traffic of human being” and use a strong picture that horrify your audience, then maybe people will pay attention to what you’re saying. If it is the only way to change things, then welcome shocking images.
What I am more sceptic about is the involvement of children in these social campaigns, as for example the NHS campaign against smoking. I really think that children could be scared of the ad, moreover I don’t think it is fair to use them as an intermediary of the message. It’s not children that should be scared of consequences of smoking, but smokers.
What do you think about that? Have a look at the ad.
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